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[January 27, 2021]

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HangFive, Inc. announces the launch of HANG5, the first dating app to offer East Asian astrology-based compatibility matching.

HANG5 bridges modern dating and Eastern spirituality, catering to the rapidly growing interest in traditional forms of astrology among Gen Z women. The app offers personalized birth charts and daily horoscopes based on Four Pillars astrology and comes with an opt-in 'Match' feature, which uses a proprietary compatibility algorithm to connect interested users.

The recent boom in dating apps has not benefited all users equally. The typical male-to-female ratio hovers around 4:1 for most popular apps, perpetuating the gender imbalance among the user base and resulting in a high churn rate among women. 'Astrology content empowers female users to interactwith other users on their terms,' says William Baek, co-founder and CEO of HangFive, and early data suggest he may be onto something: among registrants for the app's beta service, female users outnumbered male users 3:2.


HangFive plans to provide more sophisticated fortune-telling and matching content by applying machine learning-based algorithms. Baek adds, 'We believe in the power of information. By providingcenter'>[ Back To TMCnet.com's Homepage ]